Alessandro Catenacci never leaves anything to chance. This uncompromising mentality permeates his highly regarded Nobis Group, which includes the iconic Operakällaren, Nobis Hotel, Miss Clara, Hotel Skeppsholmen, Stallmästaregården, Hotel J and several other award-winning restaurants and hotels.

 

Before collaborating with AUX, they had never worked with a collection that spanned multiple entities. The different businesses within Nobis Group all have their own brand profiles. AUX wanted to find a way to unite them.

 

The result was a minimalist clothing collection held together by a unique cut at the shoulders and a narrow, folded collar.

To increase versatility, the collection was made in different materials and in three colors that are often found in Nobis Group's environments.

 

The end result? A collection of workwear that feels exclusive and varied, but at the same time cohesive and uniform.

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