"If you want to talk food, talk to me!"
That was the feeling we wanted to capture when we created this workwear collection for ICA. The collection was conceived with the idea that elegant clothing with a touch of chef style would strengthen both the staff's self-confidence and the customers' trust in them.

 

Smart solutions and the highest quality prompted many of the most prominent ICA retailers in Sweden to invest in the collection.

 

It was characterized by a slanted collar, an outline logo on the left arm, and red piping along the front in the same width as the logo.

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