Ahead of the deregulation of the pharmacy monopoly and a major launch, Apotek Hjärtat faced a real challenge – over 2,000 employees needed uniforms, and time was running out. With only eight weeks until the launch date, AUX was contacted.

 

The result? A tailor-made collection that not only met the deadline, but was also distributed to over 300 pharmacies across the country.

 

The collection quickly became a valued symbol for Apotek Hjärtat. With a design that strongly highlights their visual identity among their competitors, the fresh green coat and classic white were combined with thoughtful details.
A contrasting buttonhole detail at the heart signals the company's pharmaceutical mission, while the rounded collar on the women's coats is a subtle nod to their heart-shaped logo.

 

When Apotek Hjärtat was acquired by ICA Gruppen in 2016, AUX was given renewed confidence to create a completely new collection, based on their updated brand profile.

 

An honor and a true recognition of our commitment and expertise.

 

Today, almost 17 years later, the collaboration is stronger than ever - and it is clear that AUX doesn't just design workwear - we shape brand identities that employees proudly wear.

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