ELITE HOTELS story
Since day one, Elite Hotels have been dedicated to offering their residents an experience defined by flair. This classic hotel environment called for a classic line of uniforms, but with a modern touch and a premium feel.
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In consultation with CEO and founder Bicky Chakraborty, AUX developed a uniform based on a classic suit. To take it one step further, the lapels were made in a deep duchess satin reminiscent of those on a 1920’s tuxedo. The cuffs featured Elite Hotels four-star logo instead of buttons, once more reminding both guests and staff that the devil is in the details.
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“Using our existing graphic profile and the feel of our hotels, AUX has managed to transfer the whole ”Elite expression” to the uniforms in a way which has surprised not only our staff but also our guests in a very positive way.
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We can, without reservation, recommend AUX as a complete business partner in the design, manufacture and supply of high-end tailored uniform garments for the hospitality industry.”