With an impending launch and no uniforms, Apotek Hjärtat quickly needed clothes for more than 2000 employees. They contacted AUX who during eight hectic weeks developed, produced and distributed a complete line of clothes to over 300 locations nationwide.

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The collection grew to be something of a hallmark for Apotek Hjärtat. The collection picks up on the pharmacy’s visual identity, with coats in either their lively green color or classic white. They feature a contrasting buttonhole by the heart, highlighting Apotek Hjärtat’s pharmaceutical mission. The collar of the women’s coats has a rounded shape, inspired by their heart-shaped logo.

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Under new ownership, Apotek Hjärtat chose to renew their confidence and asked us to yet again develop a new clothing line based on the all new brand profile. A honor and a true recognition of our services.

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Now, more than 12 years down the line this great relationship is an ongoing proof that our concept really is something out of the ordinary.