APOTEK HJÄRTAT story
With an impending launch and no uniforms, Apotek Hjärtat quickly needed clothes for more than 2000 employees. They contacted AUX who during eight hectic weeks developed, produced and distributed a complete line of clothes to over 300 locations nationwide.
The collection grew to be something of a hallmark for Apotek Hjärtat. The collection picks up on the pharmacy’s visual identity, with coats in either their lively green color or classic white. They feature a contrasting buttonhole by the heart, highlighting Apotek Hjärtat’s pharmaceutical mission. The collar of the women’s coats has a rounded shape, inspired by their heart-shaped logo.
After more than seven years with the collection and under new ownership, Apotek Hjärtat chose to renew their confidence and asked us to yet again develop a new clothing line based on the all new brand profile. A great honor, a recognition and proof that our concept really is something out of the ordinary.